Advertising Minor - ADVT

This minor is available only to students who major in Communication Studies. Students in Communication Studies (COMM) may specialize in a more focused understanding of the ways in which persuasion and argumentation are employed in the modern advertising campaigns. This minor is designed to take the basic understanding of our Communication Studies major and continue them in a more advanced experience and understanding in advertising. Students are encouraged to complete at least 6 s.h. of an internship in an advertising or related organization as elective credit for their Communications Studies major. For further information contact the Department of Communication and Media, B-12 IRC, (607) 436-3411. (Pre-Fall 2018 courses in parentheses)

Core Courses 12 s.h.

• COMM 225 Argumentation
• COMM 270 Persuasion in Everyday Life
• COMM 387 Creating Persuasive Campaigns
• MCOM 152 Media Writing (MCOM 252 Writing for Radio, Television, and Film)

Additional Selections 6 s.h.

Select two of the following:

• CART 101 Intro to Computer Art
• COMP 150 Intro to Creative Writing
• MCOM 105 Intro Mass Media Law and Regulation
• MCOM 253 Audio Production
• MCOM 360 Studio Production (MCOM 260 Multi-Camera Video Production) or
  MCOM 261 Intro to Video Production (Videography and Digital Editing)
• PHIL 103 Critical Thinking
• PHIL 231 Media Ethics
• PSYC 267 Psychological Perspective in Advertising

Total: 18 s.h.

Notes:

1. University rules pertaining to curriculum majors also apply to curriculum minors

• Minor GPA of at least 2.0
• All courses must be taken for a letter grade unless offered Pass/Fail only
• One half (1/2) of the minor coursework must be completed in residence
• No more than two courses may overlap between/among all majors/minors; any excess requires additional coursework

2. Check proper course selection, sequence and prerequisite requirements with the department of the minor